Our group studies the interesting electromagnetic properties of artificially structured materials, or metamaterials. As remarkable--sometimes even science-fiction like--as these metamaterials are, we usually run into the problem that it is difficult to convey their importance to non-experts. However, we have recently had the opportunity to study a new type of electromagnetic metamaterial that has a function easily understood by all. In a recent paper published in the journal Science, we have outlined a theoretical method to design a material that would render objects invisible. This topic has raised an enormous amount of interest worldwide, and with that interest inevitably comes rampant speculation about what might be possible with this new paradigm. With all the speculation it can become easy to blur the line between what is science fact and what remains science fiction! So, we thought we'd describe here, in a non-technical way, our view on the prospects of invisibility, and try to sort out the fact from the fiction.